Macy's canceled its Trump clothing line. NBC said Trump will no longer be allowed to host "The Apprentice." Univision, NBC, and a host of celebrities dropped Trump's Miss Universe Organization beauty pageants, including the upcoming "Miss USA" show. Even a mattress company announced that it would halt its Trump-branded products. And the businessman's critics are amping up pressure on his other endeavors.
Notably, The Wrap published a story Wednesday estimating that Trump has already lost "somewhere around $50.5 million
Maybe that was just an unintended consequence
I think he knew what he was doing. His brashness seems off the cuff but I think it's calculated to create as much of a controversy as possible. perhaps he succeeded in that beyond expectations? Either way, politely walking away is becoming less of an option for him with each passing day. He seems pretty all in at this point.
He's polling very well right now but polls aren't always all that they appear to be. It will be enough to get him into the debates though and that will be interesting to say the least. He'll definitely have America tuning in if nothing else.
I'd be skeptical of those figures given what passes for objectivity and rigor among those who describe themselves as "journalists" these days.