“The majority of our audience in prime time and weekends are now Gen Xers — vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience.”
Yeah, that will go well...is EVERYONE in business as stupid as that? Is there a competition to see who can out-stupid the new McDonald’s CEO?
translation: If you are over 50, you are now irrelevant and we don’t want your money. Go away now.