As a consumer, that pretty much sums it up alright. Aside from AR-15s, which everyone builds these days, Colt’s biggest problem is that they apparently have no clue where the market actually is and what people want. The simple fact that their competitors are thriving in this market is a not so subtle hint that Colt is doing it wrong.
In Vietnam, until I was medevaced, I carried an M-16 manufactured by Frigidaire...seriously!
It sure generated a lot of corny jokes & wisecracks!