They really can’t be separated. My point is to make some other goal the top priority. Work to obtain it and the money will come.
If good service/well made goods are supplied, the money takes care of itself.
If money management fails, the goodness of the service/goods will not keep the business afloat.
Cannot provide goods and services to benefit whoever needs benefitting when the business fails due to insufficient cash flow.
Largest cost for most businesses is the payroll and associated costs.
Most businesses like to keep their employees happy, for maximum production, but try to keep the costs to a minimum, else the cash flow suffers.
An employee that wants more money, needs to cause the cash flow to increase due to their specific efforts and not because some outside economic ignoramus thinks what's fair and proper.