Exactly. I think we’re starting to get a few trolls around here telling us that our candidates need to move to the middle. That’s how we lose elections. Any future campaign manager for a conservative candidate need only look at the losing elections of 1992, 1996, 2008, and 2012 to know that running to the middle is a surefire way to lose.
I think this is exactly right. I also think people are tired of politicians that tack one way during election time only to betray those principles once elected. Cruz's appeal to fence sitters is that he has not wavered on his positions. They understand exactly what they are getting.
If he wants to ensure he loses he abandons his consistent positions and runs to the middle.