The RATS and GOP-e know we won the midterms with the help of newly-’sane’ Obama voters. Cruz just needs to earn their commitment now, and cement it... getting unregistered/apathetic evangelicals committed now is job 1.
Notice NO republican ‘leadership’ has commented on his announcement today.
I don’t know if the evangelical vote is the key to Cruz or not...he can draw from those, from liberty minded conservatives, for anti big government voters, for economic conservative voters too. He has broad conservative appeal.