Pandering to every left wing cause possible to try to keep a small but vocal group of soccer mom types coming back has really worked I guess.
In the Era of Baraq, I’d call this being pretty successful:
Fourth quarter comparable sales increased 3.8 percent, reflecting a 3.2 percent increase in comparable transactions. Digital channel sales contributed 0.9 percentage points to comparable sales growth.
Target’s fourth quarter 2014 Adjusted EPS of $1.50 was above the company’s most recent guidance of $1.43 to $1.47 per share.
Target’s full-year comparable sales grew 1.3 percent. Digital channel sales growth of more than 30 percent contributed 0.7 percentage points to 2014 comparable sales growth.
Target paid dividends of $1.2 billion in fiscal 2014, an increase of 19.8 percent above 2013.