I couldnt find where the article indicated how many people were actually included in the poll. Did I miss it?
I suppose the trick of politically motivated pollsters is to conduct multiple polls which address the same issue and then brag about any poll whose results promote the agenda of the pollsters.
In principle, political polling is supposed to be oh-so-scientific. Yes it can be, if immense pains are taken to maintain the integrity of the samples and the process. It also costs way more and takes way longer than a lightning phone poll with misleading questions.