I use google because they don’t have ads on their page,, and only for that reason...
Im still pissed I had to sign up for google account when I bought an android phone... ‘effers...
They may not have ads on their page (other than "Sponsored" hits), but they're collecting data on you that the other ads you see on the web are using to target you.
You are not Google's customer. You are (or, rather, your personal information is) their product.