Radio lives and dies by audience size and demographics. To radio executives, adding a women sidekick seems a logical way to add women to the audience of a male host. It seems to work often enough that the tactic keeps getting tried.
Hi Florida - parents retired there from New York, and passed away there - before 2000.
“__________adding a woman sidekick_________.’
Okay then - -
However, when people on radio or TV talk over each other, I cannot understand any of them. So having a sidekick, we can be assured they will talk over each other, making me nuts!
They can understand each other, but we can’t.
I know this from ‘live’ experience - 2 of us talking over each other, yet we can understand what each has said.
We have slipped into rudeness, actually. People simply cannot wait for the other to finish.
There’s a radio show from L.A. that has THREE hosts - a conservative, a liberal, and a woman! My achin’ back.