Which he should be free to do.
When the government can force a business to trade with people it does not want as customers, then there is no freedom of association any longer. Denying custom to ethnic minorities may not be smart, but poor business sense should not be a crime.
Agreed. Under the first amendment, citizens have the freedom of association, but this has been undermined by feral “non-discrimination” laws.
Also, no government entity should discriminate, but with “affirmative action”, they discriminate the most.