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I’m sure there are many other factors as well.

For example, McD faces lots of competition from other places, such as 5 Guys and In and Out. These other places have expanded greatly in recent years. There are only so many burgers to be sold and eaten.

For example, McD faces lots of competition from other places, such as 5 Guys and In and Out.

They've had butger competition for the last 50 years. Five Guys is upscale, I've not had the pleasure of trying In and Out.

But McD's has also faced off against Burger King, Wendy's, Hardee's/Carl's Jr./Roy Rogers, Burger Boy, Burger Chef, Gino's, Culver's, Steak'n'Shake, White Castle, Carroll's and endless local mini-chains.

The problem is the beef shortage. High prices/low quality. McDonald's model only works if they can provide decent quality, cleanliness and speed at a rock bottom price. IF they decide to come out with a premium high-markup item, it BETTER be premium (Not ArchDeluxe) , and not interfere with the rest of the menu.I

McDonald's are NOT as clean as they used to be, speed varies from site to site in a way that it didn't before. Ray Kroc would NOT be impressed.