Jobs was a formidable guy with an impressive business skill set and many groundbreaking accomplishments. His most amazing feat was, in my view, making Apple products objects of desire, objects with which consumers established an emotional attachment. To those of us for whom computing devices are tools, this makes no sense but for the converts, it is a source of pleasure. I liken it to the woman who spends 10 grand on a dress. It’s not just a dress, it’s CHANEL, and the boost she gets from that makes it worth it to her. And just as gets an ego boost from sniffing at the proles wearing ready-to-wear, so the Apple fans get a boost from sniffing at those ‘chumps’ using Android. It’s funny, really.
Steve Jobs was amazing at knowing what the mass market wanted, and then giving them the product that fit their needs. That’s why Apple is so WILDLY SUCCESSFUL today!
I commend Apple for being the success story that they are!