My friend is a very smart man, but his not knowing about the abortion vote tells me he’s a low-info social conservative voter.
And I’m fairly sure he watches Fox.
So, what do they get on Fox: Jeb, Romney, Rubio, Paul, and Huckabee.
Everyone else is hopeless or a lunatic, and many stories never see the light of day there.
That's WHY he's a low-info socon voter, but I suspect you already know that :)