It’s actually been increasing for quite a few years and long before Windows 8.
Since the primary reason for any corporation to exist is to make money for its shareholders... it seems quite obvious what ever Apple is doing is working. It must be a very good idea for them to spend over a billion dollars every year on marketing.
Now don’t get me wrong I love gizmos as much or more than almost anyone else you can think of. But to me it seems quite incredible that the most profitable company in the history of the world is making all of this money churning out gizmos that lets face it most people use more for wiling away countless hours rather than doing something productive. I am as guilty as anyone here for that. I would speculate that only a wide spread addiction to unproductive behaviors could cause so many people to part with so much money.
With that in mind... Apple may also be doing more for world peace than any country in the history of the world also. Even terrorists are probably sitting around wasting time on their apple devices rather than engaging in productive terrorist activities. I mean seriously, most terrorists would probably rather sit around tapping on the screens of their iPhones these days than actually blowing themselves up.
“It’s actually been increasing for quite a few years and long before Windows 8.”
Vista was the final straw for me. Macs are fine, but Linux was cheaper.