http://www.washingtonexaminer.com/as-2016-race-begins-gop-faces-its-palin-problem/article/2559245
From York’s essay, it appears Palin came on like Jimmy Fallon, a talk show host, when the junket was supposed to be about defining the candidates’ vision for the next 4 years. Reagan wrote a lot of his speeches, and he was message-oriented to the point that journos called him senile. But Americans understood that he was charming, but a serious man who talked about serious things. Palin’s talk show persona might (or might not) resonate with conservative voters, but it’s a big gamble.
What gamble?
Nicolle Wallace is a lefty who has already endorsed Hillary Clinton, she is already backing a candidate - she was not Palin’s target audience.
http://www.freerepublic.com/focus/news/3218689/posts