“Let the companies kill their own reputations. Any ad campaign aimed at 2 % of the population while alienating at least 60 % of their customer base should be a winner.../s”
You’ve got it backwards, I’m afraid. Tiffany’s and their ilk aren’t alienating the majority, they’re pandering to it, since the majority of Americans are in favor of gay marriage. Even in red states it’s 50/50 at best. That’s why we’re seeing all these companies now join the bandwagon.
The more we keep ignoring that fact, the more we keep pretending this is about some 2%, the harder it will be to win even minor concessions in this fight. We do ourselves no favor by ignoring reality; only brutal honesty can help us now.
Pretty much. That 2% has gotten very good at guilting their family members and friends into going along with the agenda. Then within younger peer groups, if you’re labeled a “hater” you’re ostracized, even if you’re simply expressing sincerely-held religious beliefs.
My niece is in high school right now (In a fairly Republican-leaning suburb of Atlanta), and she tells me that she gets hassled from her peers because she in the past expressed normal Biblical stances on this topic (she now mainly keeps her mouth shut, sadly). Even a mere generation ago, her stance on this issue would’ve been in the majority with the homo-lovers a tiny minority, but they’ve managed to turn the tables and we have to figure a way to them back.
This isn’t quite a 2% thing anymore. This has embedded itself within our culture.