The 60% that are alienated are not their customer's anyway. They want the 2% because that 2% has more money than the 60% combined. That's the way it works. High end type business don't want the "great unwashed" as customers. So there is no downside for Tiffany here.
> The 60% that are alienated are not their customer’s anyway. They want the 2% because that 2% has more money than the 60% combined. That’s the way it works. High end type business don’t want the “great unwashed” as customers. So there is no downside for Tiffany here.
Then they might as well change their company to a more suitable LGBT name like Tiffany Renee Jewelers which sounds more transgender.../s