Wait do they have Ellen as their spokesperson to? That’s the sole reason why JCP is also shuttering stores and losing money right? I know because I read that here on FR...
um, no. People boycotted JCP before they hired Ellen, because they ad homo ads and homo circulars and huge homo banners in the stores.
When Rosie O'Gross became the loudmouth howling about guns and dissing Tom Selleck (and K-Mart spokesperson), K-mart sales dove. When 'two mommys' popped up in ads for JC Penney's, the nosedive really began in earnest...
Is Sears going to suffer the same fate?