Net neutrality will require a new tax right off the bat.
Net neutrality is a pro-market regulation that prevents content-providers who also own ISPs from establishing what was once called a "vertical trust" and using their dual position as content providers (already holding a government granted monopoly called "copyright" on specific content) and ISPs to simultaneously disadvantage competing content providers and competing ISPs. Yes, it's a regulation, but it's regulation that has the effect of preventing incumbents in the market from keeping out entrepreneurial start-ups, rather than a regulation that either makes business infeasible in some way or cements the position of incumbents in the market against competition. (Again, everyone who hasn't, read Sarah Palin's favorite Chicago-School economist's popularization of his scholarly work entitled A Capitalism for the People, to learn the difference between pro-market and pro-business.)
Either Cruz really doesn't know what he's talking about on this, or he's trying to burnish his credentials with the Chamber-of-Commerce-RINO wing of the party in penance for opposing them on amnesty, by staking out a position that only big telecom companies really support.