I see the Shell motor oils (Pennzoil Platinum) have big labels on the bottle “made from natural gas”
They’ve also been running some screaming deals via their fuel rewards card. I’ve bought a bunch of 5 quart bottles of Pennzoil Platinum for what nominally works out to $1/quart after the fuel rebates.
The economics work for a market that will pay a premium prices.
Folks will do that for extra clean, long lasting, lube oil.
They won’t pay much extra for gasoline and diesel they buy once or twice a week.