Not necessarily. Mostly, McConnell just bashes the Grimes-Obama connection and a few of her specific positions (or non-positions), without really detailing his own positions or votes. When Grimes tries to counter (redux of Obama shooting a gun pic, for example), ol’ Mitch just smacks her down again (in the above example, using her own ad and the Obama + gun image.)
McConnell’s most effective ads are not designed to attract FR type conservatives or defend his record, they are designed to make Grimes unpalatable to average KY voters. It seems to be working.
Good observation.
McConnell does not create any momentum to vote FOR him on issues, his only campaign success is when he bashes, attacks and slimes those who dare to run against him and his oligarchy.
In a nutshell, McConnell’s campaign can be described as “I suck - but Grimes sucks a lot more because she and Obama are one - so vote for me”.