I have spent my entire life in sales & marketing. I now work on advertising every single day...creating “impressions.” That is a terrible ad, as are most when a candidate (who is not a natural actor), speaks directly into the camera on a “sincere” note.
Bring back the motorcycle riding “Soldier.” When she won the Primary, that was the impression that people had of her...and she was LEADING in the first polls. They need to have that persona directly take on the lying attack ads that all manner of Liberal groups have been running against her. Something like “I’ve been to places where I had a REAL target on my back...these scumbags are nothing.”
On a separate note, David Young’s ads are even worse; shockingly bad.
The guy running the campaign now is a Romney shop, pro-Gay Marriage, anti-SoCon by the name of David Kochel. That’s what happened.
Part of that is because Young finished FIFTH in his primary. Nobody wanted him to be the nominee so he is having serious problems raining money. Ernst's ad campaign is getting progressively worse as time goes on. Their campaign managers/ad folks need to be fired, pronto.