The dead in Chechen and Georgia now Ukraine don't count in minds like yours.
Georgia was a *war* where Russia didn't fire the first shot. Wikipedia puts the Georgian death toll at 405. Hardly mass murder when each side had roughly 10k soldiers in action.
Chechnya? I understand. Its ok for Poroshenko to use force to rein in a breakaway region, but when Putin did it, it was evil and mass murder. I get it. (Also keep in mind that Chechnya is/was an Islamist hotbed).