For authors with conventional publishing contracts, Amazon might not be optimal, since they are splitting the Amazon royalties with their legacy publishing companies.
For a self-published author like myself, Amazon is tops, paying me 70% royalties, and I can set my price anywhere I like. My printed books retail for $20, Amazon discounts them for about $15. Originally I set my Kindle prices at $10, but that is too high for an e-book by a non-famous author. I set them to 4.99 for my first novel and 6.99 for the others, and my income increased.
I think that this is the golden age for self-published authors. I have no desire to get a dinosaur contract with a legacy publisher just for bragging rights. I like the 70% royalty better than the bragging rights of being on the shelf at the few brick and mortar bookstores remaining.
Fully agree.
As I said I have a good friend who’s done VERY well on Amazon. Well enough so that Amazon paid the $1000 stipend to have all 5 of his fiction books turned into Audiobooks.
Golden Age indeed ... check out the story of the modern Historian, Richard Dolan. He now has his own publishing company taking in other authors.