Meh. It’s re-branding. Happens all the time. I mean, it’s horrifying that you make corporate decisions for something like this, but that’s all it is. It’s like Libtards abandoning “liberal” for “progressive”.
Strangely, it’s re-branding w/o a brand. Usually, when you drop one brand-name, you have another to replace it. Not so here.
Well, from the picture accompanying the article, it looks as if they’re ready to just go ahead full-bore with A.O.D — Abortion on Demand.
I think that would be an excellent change — less obfuscatory.