The pitfalls of FINT (facebook intelligence). The photograph of Buk was taken in Krasnoarmeysk, town under Kiev control.
FINT forgot to edit the photograph and it shows the billboard ad for the Krasnoarmeysk car dealership, along with the dealership address.
Perhaps it is the time for the T shirt reading something like this - "My tax dollars fund NSA and all I got is this crappy photograph from Facebook"
This was the lie told by the Russkies. The dealership address was never visible to begin with, and it has been confirmed that the video is accurate from journalists who visited the area.
From the Interpreter:
The vehicle in question, according to Ukraine, passed through Krasnadon on its way back across the border as is reflected on our map. Claims that this video was taken in Ukrainian occupied territory — in Krasnoarmeysk, have been debunked. Furthermore, The Interpreter contacted the owners of the billboard locations and were provided with a complete list of billboard locations as well as images of many of the sites. After a careful investigation we can definitively conclude that this video was recorded in Lugansk, on a road between the MH17 crash site and the border crossing near Krasnadon.
http://www.interpretermag.com/evidence-review-who-shot-down-mh17/
Those are the real pitfalls of being a stupid gullible Putinista who reports stuff from Russian media on this forum like fact.