RE: Box-Office Slump: Hollywood Facing Worst Summer in Eight Years
But how is Dinesh D’Souza’s film doing?
The first weekend the new film played on over a thousand screens, it made 4 million.
For comparative purposes, the first weekend his previous film played on over a thousand screens, it made 6 million.
So far, the new film is doing 67% of the business his first film did.
Another number you need to look at to gauge how it’s doing: the new film only dropped 30% last weekend. That’s perfectly respectable and demonstrates that it’s still doing business.
The new film has been in the theaters for 4 weeks. So far, it’s made a total of 11.6 million.
His 2012 film played in theaters for 13 weeks and made 33.4 million.
Since the film is no longer building, my guess is it won’t do the big number the first film did. But that isn’t to say it won’t be profitable. Just not as profitable as the first one.