I remember that one. IIRC, B and J also had some thing about how they weren’t going to pay the CEO more than X times the amount of the average worker, as a statement against corporate greed.
As it turned out (again, IIRC), no one worth their salt wanted to work for that price, and B & J ended up having to pay “typical” CEO pay to get somebody.
Was a leftist meme that a CEO should make no more than 5 times the lowest paid worker. Haven’t heard it in a while. Certainly it’s an idea unspoiled by success.