Posted on 06/30/2014 6:55:15 AM PDT by SoFloFreeper
We already know consumers tend to purchase products that make them feel like they are making a difference in the world. But will a new “women-owned” label on goods have the same increased sales effect as “organically certified” or “locally sourced” labels have enjoyed? We should know more this fall when Walmart starts using the new label on a range of products. The logo, which is the work of two nonprofit groups and Walmart stores, aims to bring consumer recognition of products provided by women-owned businesses on store shelves,Bloomberg Businessweek reports. The retail giant will begin using the small, circular symbol – representative of women holding hands – on everything from lingerie to salsa this September.
(Excerpt) Read more at consumerist.com ...
Well, I guess we’ll be seeing the names of Chinese women on these products?
Now I know what products to avoid.
But wait! Are these natural organic women, or remanufactured trannies? We need certification on this as well.
You are right. I read only the headline and thought to myself, "divide and conquer." "Women-owned" is merely another fault line to contribute to the "big one" which is on its way.
how about a t-shirt that says “Woman Owned” in men’s sizes S to 3X?
I am sure the people who buy their clothes at Walmart care.
Hey maybe they can cover all 56 genders like on Facebook?
I thought they were going to go in big for “American Made”?
They give up on that?
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