Cochrans forces dumped money into liberal black churches, communicating that he is their champion because of the government pork hell continue to bring into the state.
Star Parker ignores this crucial fact, McDaniel did not have the money to buy votes as did Cochran and the Republican establishment.
It also takes a ton of money... to create PR deflecting the media focus on the haranguing that you'll get from the pastor. Even if only one negative thing is said the whole sermon, the only thing on the news broadcasts for the next week will be "Blacks express their frustration at racist senate candidate..." How much money and resources will it take to combat that? How many more blacks will vote against you because of the news coverage?
You have a very simplistic view of how modern (Democrat) politics works...