I wonder if the best tactic is to sneak up on these statist so they don’t have time to organize their election machine.
He printed no literature, signs, or bumper stickers. His oppostion thought it was a vanity run. What he did was ask everybody he knew to vote for him. He handed out business cards that said "Do me a favor" Vote for NAME on date at address. He asked everyone and anyone if they could pass some along to their friends.
He got 1800 votes; the incumbent 325. It can be done for smaller local and state races, and I guess with some organization and planning for a congressional seat.