-— Saying there is a right way to air a 13 hour commercial is like saying there is a right way to self-immolate. -—
It’s smart marketing. They’re buying 13 hours in a local market, which will cost them nothing. But it will buy them countless media mentions such as this one. “Arby’s to air longest TV commercial in history.” Etc. The media loves crap like this. No effort. Guaranteed clicks.
You have a point.
No argument. It is a great marketing gimmick.
But the number of people that watch the entire 13 hour broadcast will be countable on one hand.
The number of ticked off home viewers of this TV station that miss their normal viewing programs will be in the thousands.
This station will reap a cash windfall but the price will be a lot of good will from their viewers.