That’s how you interpreted that commercial? Ok...
If the company as a whole operated with that mentality I’d buy one of their vehicles yesterday. As it stands it was just a (very appealing) marketing ploy.
I don’t have TV, but someone on facebook had a post showing that commercial and the toyota response. After I watched both, I mentally imagined telling the granola cruncher in the Toyota commercial that works in “compost” that if it were not for guys like the guy in the Cadillac commercial, her hybrid Toyota would be a two wheeled cart pulled by an ox.