Well, these "subversives" in Donetsk, look like ordinary people to me. And after Kiev sent APC's, attack helicopters and tanks into their areas, is it any wonder they don't want anything to do with Kiev? I'm reminded of when Lincoln sent troops marching to Fort Sumter, and that turned many southern people against the north. Sending the military to shoot up where you live does that.
You should probably not rely on photos provided by Russian media.