I know AAPL has boat loads of cash, but things like rumors of rumors can even jar a stock price this lofty.
I think the folks there are a little worried, and how better to shore the Market Cap by generating a stock price that is affordable to the masses. Just think what would happen if BRKa would do a 1000:1 split
Before someone chimes in about their glowing financial results for the quarter, note that same store sales were down for the period. Watch out once expansion wanes.
Buying time before the larger iPhone 6 comes out in September. AAPL has been killed because of a lack of a larger phone. And despite that iPhone units were still up 17% and were >$25 billion for the quarter.
BRK has B shares which are 1/1,500 of BRK.A