Nah, you can't say both are equally bad, because what Russian media is doing is miles ahead of Ukraine's. RT (geared towards the west) fake story of 670,000 Ukrainian refugees was bad enough, but for the domestic Russian audiences, there's some heavy duty brainwashing. This example made the rounds recently.
Translated: On the Russian NTV channel, they had a story about confessions of a German citizen, who traveled to Ukraine to support the Pravyi Sector. He donated 500,000 euros to their goal to injure as many pro-Russian supporters as they could.
SAME FREAKING guy, on the Russia 1 channel, was introduced as one of the peaceful protesters who came out to protest the new Ukrainian government, only to be attacked by Pravyi Sector.
Same guy, on NTS Sevastopol channel was a native of Kherson, a surgeon, who came out against the neo-nazis and donated his own money to the anti-maidan cause.
Well what you just discribed is Russia’s inability to hide their propaganda well....on the other hand.... we have a controlled media that has fine tuned how they move the masses so that even when what they are doing is wrong appears right.
Further, Ukraine is not running their media....there are numerous “assistants” shipped in and have been there helping Maiden for a long while as well.
I see all sorts of photos and videos, and more on a constant now. Using old protests and material that can assist “make the story”.
As for the Russian citizens...well they do like Putin pretty much...he’s polling well...but they are not for war as we see them take to the streets recently.
In a propaganda war...and this is one...ALL have both feet in the game. Some more skilled then others so we get to call outthe doofus errors.