Oh, noes! Not “fracked” oil! “Fracked” oil is much, much worse than any other kind of oil! “Fracked” oil means we’re all gonna die! ;-)
The truth falls victim to hysterical silliness, but, unfortunately, combined with the 'Captain Planet' meme of eeeevil "Big Oil", people who don't think just lap it up.
Then begins the tedium of trying to educate the hysterical and clear up other misconceptions.