Romney had to convince enough gullible people that he had switched to being pro-life, after being pro-abortion from 1963 to 2005, and he was a very persuasive and passionate promoter for abortion during those years, even fund raising for Planned Parenthood.
After Romney won the nomination, he said that he was for abortion for “health of the mother” and against the pro-life party platform.
CBS News Interview, August 27, 2012:
PELLEY: Well, the platform as written at this convention for the Republicans does not allow for exceptions on abortion with regard to the health of the mother or rape or incest. Is that where you are?
ROMNEY: No. My position has been clear throughout this campaign. I’m in favor of abortion being legal in the case of rape and incest, and the health and life of the mother.