Well I think this should result in increased business for Keebler and the like. Until the irony hits Nabisco which I hope it soon will.
as good as the Nabisco Honey Grahams are, making graham crackers is not a super-secret-high-tech process....
and there ARE good enough substitutes on the shelf, yes indeed.
and plenty of other tasty crackers from other companies too
What a shame when a respected company with a good product goes “crackers” with its marketing program and alienates its much of its customer base, eh?