They can call it gator aid if they want to, but it meets the legal reqiurements for bourbon. Most bourbons do not meet the legal requirements for Tennessee whiskey, so they cannot claim to be. I'm not sure that they care, but that how it all shakes out from a legal perspective.
I haven't cared that much for Jack Daniels since they started watering it down, but it's a good product. Pritchard's is as good as it gets in the whiskey world. Sales alone do not a great whiskey make and I let my pallet take me where it wants to go. My current favorite is J. W. Weller, much cheaper than Pappy Van Winkle, but hard to distinguish. If you like the Tennessee products, buy them and drink them and enjoy life.
You r right. Pick the one that pleases your pallet and enjoy. Honestly I love Dickel #12. Just love it. Cheers