In my opinion Sam Adams fouled up badly, with this move.
Bigtime.
I concur fully. Leaving policy aside, it’s just a poor business decision. So ONE gay bar in Boston decides they’ll boycott Sam Adams beer? No one outside Boston noticed.
But, even if every gay bar in the country decided to boycott Sam Adams does that offset alienating beer-drinking Irishmen? Somehow, I don’t think the numbers add up.