I don't need to be reminded that some people have sex with other people of the same gender just like I don't need to be reminded that my parents had sex with each other.
It's not my business and I don't want it to be my business.
Indeed, we are being manipulated. It smacks of community organizing. Agitate the masses while separating people into groups of "us and them". And the organizers step in with a solution that guarantees to create winners and losers.