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I think that Rick did better than most people expected in 2012 for three reasons:

1. He put in the legwork. He visited every county in Iowa when the polls were still showing him at less than one percent.

2. He is an unapologetic socially conservative. Social conservatives know that he has taken the arrows for his views. They trust him to stand for those views.

(And, third, perhaps most directly related to his message in this article:)

3. He connected with the common man much better than Romney and most of the other candidates. This is something that our candidates, whoever they may be, need to better understand.

Here are a few words cobbled together from his CPAC speech to illustrate that. Some won't like them. But we need to understand the importance of them.

"We went out and talked about job creators. We talked about job creators, not job holders. We trotted out small business person after small business person after small business person after large business person… (W)e didn’t send one server from a restaurant on the stage.”

Not everyone was like the people in the room, Santorum said, "high-energy Type A people who want to reach for the brass ring." The GOP can’t just tailor its approach to entrepreneurs, he argued. The GOP needs “people who are going to work 9 to 5 and go home to coach Little League. Who want to work at the library and volunteer." They need people like that who are "the backbone of America. These folks who don't value just money. But they value family, and community. Children."

Santorum participated in piling on Mitt Romney with the “Vulture Capitalism” nonsense. As did Michele Bachmann.

Most of the time, and especially in debates, Santorum looks tense and terrified. People will not support a terrified President.

The only way Santorum could get my support would be if he held a press conference laying out all the evidence of the forged “birth certificate,” the forged “draft registration,” the stolen Soshcurity number, and the Kenyan birth records in the archives in England.

2. He is an unapologetic socially conservative. Social conservatives know that he has taken the arrows for his views. They trust him to stand for those views.

No we don't, Santorum has always been a fake, he was devoted to Arlen Specter and never quit supporting him, until finally he had to become a democrat to get Santorum to stop supporting him.