In the case of Home Depot ads, it's "recent decades", not "recent years".
I saw one ad in the last month and for the life of me I forget the product, but a man walked into the kitchen and asked his wife what was for dinner. She picked up a knife and walked towards him. I kid you not. And it was an everyday consumed item. Maybe a frozen food type product. The message was to get this product because it is quick and tasty and it won’t lead to arguments in the home.