I’d bet they are. Any “new” group is very suspicious.
Goliad Brewing. Do I “come and take it”?
In another life, I was in NYC Marketing/Advertising/PR (Exec VP) for many years, on both agency and client side, and I would never go into a multi-million dollar account presentation meeting - P&G, Hertz RAC, Revlon, BMW, BFGoodrich, GM etc - with such an obvious huge historical hole in my marketing plan's strategy and advertising campaign's tactics. Nor would I ever have allowed my creative, media or account teams to miss that critical historical information as part of the mix.
Just plain bad research and a stupid move, by Evolve.