As I have observed the last few years of media bias, I think conservatives should just ignore the media completely. The media will never treat a conservative fairly, so why even acknowledge them? How could that be worse than being treated as they are now? Just put out whatever press releases you need to and move on.
Conservatives by and large are getting what they deserve in the media, particularly with tv. Talk radio and this forum will piss and moan about how unfairly CNN, msnbc, etc treat them as they are writing the check to pay the cable to which directly subsidizes those same outlets. Seems all that fake reality teevee and 24/7 sports are more important to them. I have about as much sympathy for conservatives complaining about the media as I do for pathetic housewives who keep going back to a loser who beats them.