Others disagree:
Steve Cortes, founder of Veracruz TJM believes the company's exit from tobacco was a small sacrifice and a good move for the company from business perspective.
"It's too small of a percentage of revenue," says Cortes. "But, I think this is a very strong move for the company if for no other reason than just the PR aspect, the fact that we're talking about it right now. That kind of earned media coverage and goodwill is significant."
As well, the change in policy is consistent with the company's future, says Cortes.
"Selling tobacco is yesterday's business," says Cortes. "The future in an aging society is healthcare and I think that CVS is positioned exactly correctly for that kind of an aging demographic society."