Sounds like Obamas new "Department of Nudge" has got its first project....
Federal 'nudge squad' led by 20-something wunderkind gears up to change Americans' behaviors – for our own good
By David Martosko In Washington
PUBLISHED: Dail Mail; 14:00 EST, 30 July 2013 | UPDATED: 14:06 EST, 30 July 2013
When does a nudge become a shove?
Americans may find out in coming years, as the federal government is setting up a 'behavioral insights team' to tinker with the way we accomplish everything from saving money and staying in school to losing weight and becoming more energy-efficient.
A document from Maya Shankar, a late-20s Yale graduate and former violin prodigy, sketches out the Obama administration's grand plans for behavioral science.
Shankar joined the Obama administration in April as a senior policy advisor at the White House Office of Science & Technology Policy.
'[I]nsights from the social and behavioral sciences can be used to help design public policies that work better, cost less, and help people to achieve their goals,' says her proposal,
Read more: http://www.dailymail.co.uk/news/article-2381478/Federal-nudge-squad-led-20-wunderkind-gears-change-Americans-behaviors--good.html#ixzz2rxUPRBbm
The Federal "Nudger"