Yep, they ONLY sold 51 MILLION phones in 3 months! NOBODY buys them anymore - well except for 51 million people....
Fewer were sold in North American this year than last. That is not a winning strategy going forward no matter how you cut it. You can have all the money in the world, but if you cannot grow our business, you are essentially a bank.
Apple can win back more buyers by cutting the price, but that will hurt their profits. They have painted themselves into a corner.